📊 Xiaohongshu Performance Tracking Sheet
Monthly analytics dashboard and KPI tracking
Account Growth Metrics
Total Followers
_____
+_____% MoM
New Followers
_____
This month
Avg. Engagement Rate
____%
Target: 8-12%
Profile Views
_____
+_____% MoM
Content Performance
| Date | Post Title/Topic | Type | Views | Likes | Comments | Saves | Shares | Engagement % |
|---|---|---|---|---|---|---|---|---|
| 01/06 | Morning skincare routine | Carousel | 12,500 | 980 | 145 | 520 | 78 | 13.8% |
| 01/07 | Top 5 serums review | Video | 8,900 | 710 | 92 | 380 | 45 | 13.8% |
Traffic Sources
Track where your views and engagement are coming from to optimize content discovery strategy
| Source | Views | % of Total | Engagement Rate |
|---|---|---|---|
| Discovery Feed (推荐) | _____ | ____% | ____% |
| Search Results | _____ | ____% | ____% |
| Hashtag Pages | _____ | ____% | ____% |
| Profile Visits | _____ | ____% | ____% |
| Other | _____ | ____% | ____% |
Campaign ROI (if applicable)
Total Spend
$_____
Conversions
_____
Revenue Generated
$_____
ROI
____%
Top Performing Hashtags
| Hashtag | Times Used | Avg. Views | Avg. Engagement % |
|---|---|---|---|
| #护肤日常 | 8 | 11,200 | 12.5% |
Month-over-Month Summary
Key Wins:
Challenges:
Action Items for Next Month: