Industry-Specific Xiaohongshu Marketing Strategies

💄

Beauty & Personal Care

Dominate China's #1 beauty discovery platform where 78% of users make purchase decisions. Complete strategies for skincare, makeup, and personal care brands.

Explore Beauty Strategy →

📚

Education & Training

Build trust and authority in online learning, language courses, professional development, and study abroad programs on Xiaohongshu.

Explore Education Strategy →

👗

Fashion & Lifestyle

Master the art of styling, lookbooks, and trend-setting content to drive fashion discovery and purchase intent among style-conscious consumers.

Explore Fashion Strategy →

🍜

Food & Beverage

Create mouth-watering content that drives restaurant visits, recipe trials, and product purchases in China's vibrant food culture.

Explore Food & Beverage Strategy →

🧘

Health & Wellness

Position your brand in fitness, nutrition, mental health, and holistic wellness while navigating China's health content regulations.

Explore Health & Wellness Strategy →

🏠

Home & Living

Showcase home decor, furniture, organization, and lifestyle products through aspirational content that inspires purchase decisions.

Explore Home & Living Strategy →

👶

Mother & Baby Products

Connect with millennial and Gen-Z parents seeking trusted recommendations for baby care, maternity, and parenting products.

Explore Mother & Baby Strategy →

🐾

Pet Products

Tap into China's booming pet economy with content that resonates with devoted pet parents seeking the best for their furry family members.

Explore Pet Products Strategy →

📱

Technology & Electronics

Launch and grow tech products through detailed reviews, comparisons, and lifestyle integration content that drives consideration and sales.

Explore Technology Strategy →

✈️

Travel & Tourism

Inspire wanderlust and drive bookings with stunning destination content, travel guides, and authentic experiences that capture imagination.

Explore Travel & Tourism Strategy →