π Xiaohongshu Content Calendar
Monthly Content Planning Template
How to use: Plan your Xiaohongshu content 2-4 weeks in advance. Fill in post details, assign content types, and track performance. Aim for 1-2 posts per day for optimal growth.
| Date | Time | Post Topic / Title | Content Type | Primary Hashtag | Status | Views |
|---|---|---|---|---|---|---|
| Jan 6 | 8:00 AM | Morning skincare routine for winter | Carousel | #ζ€θ€ζ₯εΈΈ | Scheduled | - |
| Jan 6 | 7:00 PM | Top 5 serums for dry skin | Video | #η²Ύεζ¨θ | Scheduled | - |
| Jan 7 | 12:00 PM | Before/After: 30-day transformation | Carousel | #ζ€θ€ζζ | Draft | - |
| Jan 7 | 8:00 PM | Night skincare routine tutorial | Video | #ζι΄ζ€θ€ | Idea | - |
Content Type Guide
Carousel: Multi-image posts (up to 9 images), ideal for step-by-step guides, before/after, product showcases
Video: Short-form video content (up to 5 min), high engagement, tutorial format works best
Single Image: Quick tips, quotes, announcements, simple visuals
Long-form: In-depth guides with detailed text (1,000+ words)
Best Posting Times (China Time)
Morning: 7:00 AM - 9:00 AM (breakfast/commute)
Lunch: 12:00 PM - 2:00 PM (lunch break)
Evening: 7:00 PM - 10:00 PM (after dinner, pre-sleep)