⚖️ Xiaohongshu Compliance Checklist
Pre-publication review checklist to avoid platform penalties
⚠️ Important: Review ALL content against this checklist before publishing. Platform violations can result in post removal, account restrictions, or permanent bans.
Content Guidelines
No prohibited topics
Content does not discuss politics, religion, gambling, weapons, drugs, adult content, or other banned topics
No misleading health claims
Avoid absolute medical claims, disease cures, guaranteed results, or unverified health benefits
No superlative claims without proof
Avoid terms like "best," "#1," "guaranteed," "100% effective" without verifiable evidence
Original or licensed content only
All images, videos, and text are original creations or properly licensed/attributed
Age-appropriate content
Content suitable for general audience (13+); no violence, explicit content, or disturbing imagery
Advertising & Sponsorship Disclosure
Sponsored content clearly labeled
Use platform tags (#ad, #sponsored) or system disclosure features for paid partnerships
Affiliate links disclosed
Clear disclosure when using affiliate links or earning commissions from recommendations
Product gifting disclosed
Mention if product was received for free or at discount in exchange for review
Intellectual Property
No trademark infringement
Avoid unauthorized use of brand names, logos, or trademarks
No counterfeit products
Only promote authentic, authorized products; no fakes or replicas
Music properly licensed
Background music in videos is royalty-free or properly licensed
User Privacy & Data
Consent for user-generated content
Permission obtained before sharing customer photos, testimonials, or personal info
No personal data collection without disclosure
Clear privacy notice if collecting user information via links or forms
Children's privacy protected
Parental consent for any content featuring minors; faces blurred if needed
Platform-Specific Rules
No external platform promotion
Avoid directing users to competitors (Instagram, TikTok, etc.) or external e-commerce sites not integrated with XHS
Contact info in approved areas only
WeChat IDs, phone numbers only in designated profile areas, not in post captions
No engagement manipulation
No buying followers, likes, comments, or using engagement pods/automation
Appropriate use of hashtags
Hashtags relevant to content; no misleading or spam hashtags
✓ All checks complete
Reviewer: _________________ Date: _________________