Xiaohongshu Campaign Planning Worksheet | AllXHS

🎯 Xiaohongshu Campaign Planning Worksheet

Complete campaign planning template for Xiaohongshu marketing

1. Campaign Overview

Campaign Name:

Start Date:

End Date:

Campaign Objective:

Primary Demographics:

Psychographics & Interests:

💡 Recommended split: 40% KOL partnerships, 30% paid advertising, 20% content production, 10% tools/misc

Total Campaign Budget:

KOL Partnerships:

Paid Advertising:

Content Production:

Key Messages (3-5 main points):

Content Types & Quantity:

Primary Hashtags:

Mega KOLs (1M+):

Macro KOLs (100K-1M):

Micro KOLs (10K-100K):

Nano KOLs (<10K):

Target Impressions:

Target Engagement Rate:

Target Conversions:

Target ROI:

Key Campaign Milestones:

Potential Risks & Mitigation: