🎯 Xiaohongshu Campaign Planner
Interactive strategic planning tool for Xiaohongshu marketing campaigns
💡 Quick Start: Load a template below or customize each phase. Your progress is automatically saved to your browser.
Campaign Templates
Phase 1: Strategy & Planning
▼Budget Allocation
Strategy Checklist
Define clear campaign goals and KPIs
Research competitor campaigns on Xiaohongshu
Identify trending hashtags in your niche
Create buyer personas for target audience
Set budget allocation across channels
Establish timeline and milestones
Get stakeholder approval on strategy
Set up tracking and analytics tools
Phase 2: Content Creation & KOL Outreach
▼Content Strategy
KOL Partnership Plan
Content Creation Checklist
Create content calendar for 4 weeks
Design visual assets (images, graphics)
Produce video content
Write compelling captions and copy
Research and finalize hashtag strategy
Identify and vet potential KOL partners
Negotiate KOL contracts and deliverables
Provide KOL brief and brand assets
Review and approve KOL content drafts
Schedule posts using Xiaohongshu scheduler
Phase 3: Campaign Launch & Management
▼Launch Plan
Community Engagement Plan
Launch Checklist
Final content review and compliance check
Test all links and tracking parameters
Publish launch announcement post
Coordinate KOL posts at scheduled times
Activate paid advertising campaigns
Monitor first 24 hours performance closely
Engage with comments and questions promptly
Share user-generated content
Daily performance reporting to stakeholders
Adjust content strategy based on early data
Campaign Timeline Visualization
Phase 4: Analysis & Optimization
▼Success Metrics
Actual Performance
Key Learnings
Analysis Checklist
Download analytics data from Xiaohongshu
Analyze top-performing vs. underperforming posts
Evaluate KOL performance and ROI
Review audience demographics and behavior
Calculate total campaign ROI
Document lessons learned
Create post-campaign report for stakeholders
Archive campaign assets and data
Plan follow-up campaigns or content
Thank KOL partners and maintain relationships