Xiaohongshu Brand Operation Map
Navigate your complete Xiaohongshu marketing journey with our interactive visual guide. Click any module to explore detailed strategies.
6 Core Modules · 40+ Strategies · 100+ TacticsYour Roadmap to Xiaohongshu Success
Follow our proven 6-module framework to build, grow, and optimize your Xiaohongshu presence. Each module builds on the previous one to create sustainable growth.
Account Setup & Positioning
Foundation phase: Creating your professional presence and defining your brand identity on Xiaohongshu.
- Account registration & verification
- Profile optimization
- Brand positioning strategy
- Content pillars definition
Content Operations
Growth phase: Creating viral content, optimizing for the algorithm, and building engaged followers.
- Content creation workflow
- Algorithm optimization
- Hashtag & SEO strategy
- Community engagement
KOL Partnerships
Amplification phase: Leveraging influencer relationships to expand reach and build credibility.
- KOL identification & vetting
- Partnership negotiation
- Campaign execution
- Performance measurement
Platform Rules & Compliance
Protection phase: Understanding regulations, avoiding penalties, and maintaining account health.
- Content guidelines
- Advertising regulations
- Penalty avoidance
- Crisis management
E-commerce Integration
Monetization phase: Converting engagement into sales through Xiaohongshu's commerce ecosystem.
- Shop setup & optimization
- Product listing strategies
- Livestream commerce
- Conversion optimization
Team & Operations
Scale phase: Building systems, processes, and teams to sustain and grow your Xiaohongshu success.
- Team structure design
- Workflow automation
- Performance tracking
- Continuous optimization