Xiaohongshu Verification: Complete Guide to Getting the Blue Badge for Your Brand

Table Of Contents

1. What is Xiaohongshu Verification?

2. Why the Blue Badge Matters for Your Brand

3. Types of Verification on Xiaohongshu

4. Eligibility Requirements for Brand Verification

5. How to Apply for Xiaohongshu Verification

6. Required Documents and Information

7. Common Verification Challenges and Solutions

8. Tips to Increase Your Verification Success Rate

9. What to Do After Getting Verified

For international brands entering the Chinese market, Xiaohongshu (Little Red Book) has become an indispensable platform for reaching affluent, digitally-savvy consumers. With over 300 million monthly active users who actively seek product recommendations and lifestyle inspiration, establishing credibility on this social commerce powerhouse is critical. That's where the coveted blue verification badge comes in.

The blue badge on Xiaohongshu serves as your brand's digital stamp of authenticity, signaling to potential customers that your account is the official representative of your business. In a market where counterfeit products and impersonator accounts are common concerns, this visual indicator of legitimacy can be the difference between a user engaging with your content or scrolling past.

This comprehensive guide will walk you through everything you need to know about Xiaohongshu verification, from understanding the different badge types to navigating the application process. Whether you're a global beauty brand, fashion retailer, F&B company, or any business looking to establish a trusted presence on China's fastest-growing social commerce platform, you'll discover the exact steps and strategies to secure your blue badge and maximize your brand's credibility.

What is Xiaohongshu Verification?

Xiaohongshu verification is the platform's official authentication process that confirms an account genuinely represents a brand, public figure, or organization. When approved, a blue checkmark badge appears next to your account name, visible across all your posts, comments, and profile pages. This verification system mirrors what you might recognize from Western platforms like Instagram or Twitter, but operates within Xiaohongshu's unique ecosystem and Chinese regulatory environment.

The verification badge serves multiple functions beyond simple aesthetics. It acts as a trust signal in a market where consumers are increasingly cautious about authenticity, helps your brand stand out in a crowded content landscape, and unlocks additional platform features that can amplify your marketing efforts. For international brands specifically, verification demonstrates commitment to the Chinese market and provides reassurance that you're not just a reseller or unauthorized distributor.

Unlike some social platforms where verification might be primarily vanity-driven, Xiaohongshu's badge carries significant weight in consumer purchasing decisions. The platform's user base actively researches products before buying, and a verified badge can be the tipping point that converts a casual browser into a customer or follower.

Why the Blue Badge Matters for Your Brand

The blue verification badge on Xiaohongshu delivers tangible business benefits that extend far beyond visual appeal. Understanding these advantages helps justify the effort required for the application process and underscores why verification should be a priority in your Xiaohongshu marketing strategy.

Enhanced credibility and trust form the foundation of verification's value. Chinese consumers are sophisticated digital shoppers who've learned to be cautious about online purchases. When they see your blue badge, it immediately differentiates your official brand account from the countless resellers, fan pages, and potentially counterfeit operations. This trust factor is particularly crucial for international brands that may be less familiar to Chinese consumers than domestic alternatives.

Improved discoverability represents another significant advantage. Xiaohongshu's algorithm tends to favor verified accounts in search results and recommendation feeds, meaning your content has a better chance of reaching potential customers organically. When users search for your brand name or related products, verified accounts typically appear at the top of results, capturing attention before unverified competitors or unofficial accounts.

Access to advanced features becomes available once you're verified. These may include analytics tools that provide deeper insights into your audience demographics and content performance, shopping features that enable direct product tagging and purchasing, and promotional capabilities that aren't accessible to standard accounts. For brands serious about Xiaohongshu commerce, these tools can significantly improve campaign effectiveness and ROI.

Protection against impersonation cannot be overstated in a market where brand knockoffs proliferate. Your verified status makes it easier for Xiaohongshu to remove fake accounts claiming to represent your brand, protecting both your reputation and your customers from potential fraud.

Types of Verification on Xiaohongshu

Xiaohongshu offers different verification categories designed to accommodate various account types. Understanding which category applies to your situation ensures you follow the correct application pathway and provide appropriate documentation.

Brand/Enterprise Verification is designed for official company accounts representing businesses, products, or services. This is the most relevant category for international brands entering the Chinese market. The blue badge for business accounts signifies that Xiaohongshu has confirmed you're the authorized representative of your company. This verification type requires business registration documentation and typically involves more stringent requirements than individual verification.

Individual/Celebrity Verification applies to public figures, influencers, and content creators who have established significant followings or public recognition. While this guide focuses primarily on brand verification, understanding this category helps explain why you might see blue badges on influencer accounts you're considering for partnerships. Individual verification requires proof of identity and demonstration of public influence or professional achievement.

Organization/Institution Verification covers non-commercial entities like media outlets, government organizations, non-profits, and educational institutions. Unless your brand operates in one of these specialized categories, you'll likely pursue standard brand verification instead.

Each verification type follows similar fundamental processes but requires different supporting documentation. For most international brands reading this guide, brand/enterprise verification is your target, and the following sections will focus specifically on this pathway.

Eligibility Requirements for Brand Verification

Before beginning the application process, ensure your brand meets Xiaohongshu's eligibility criteria. Meeting these requirements doesn't guarantee approval, but failing to meet them will certainly result in rejection.

Legal business registration stands as the foundational requirement. Your company must be legally registered in your operating jurisdiction, whether that's your home country or China. International brands can apply with foreign business registrations, though having a Chinese business entity (like a WFOE - Wholly Foreign-Owned Enterprise) may streamline certain aspects of the process. You'll need to provide official documentation proving your business exists and operates legally.

Trademark ownership or authorization is critical for brand verification. Xiaohongshu requires proof that you have the legal right to represent the brand name you're applying under. This typically means providing trademark registration certificates. If your trademark is registered in China, the process is more straightforward. International trademarks are generally accepted, but you may need official translations and notarizations. If you're an authorized distributor rather than the brand owner, you'll need formal authorization documentation from the trademark holder.

Account compliance and activity play important roles in eligibility. Your account should have an established presence before applying, though there's no publicly stated minimum follower count. More importantly, your account must comply with Xiaohongshu's community guidelines and content policies. Accounts with violations, suspicious activity, or content that doesn't align with your claimed brand identity will face rejection. Building a clean track record of quality content before applying significantly improves your chances.

Accurate and complete profile information must be in place before submission. Your account name should match your official brand name, your profile should clearly represent your brand identity, and contact information should be legitimate and verifiable. Inconsistencies between your application and your actual account presentation raise red flags during the review process.

How to Apply for Xiaohongshu Verification

The verification application process on Xiaohongshu involves several steps that require careful attention to detail. While the platform has worked to streamline the process, navigating it as an international brand with potential language barriers requires methodical preparation.

1. Access the Verification Portal

Log into your Xiaohongshu brand account and navigate to your profile settings. Look for the verification option, which may appear as "账号认证" (account verification) in the settings menu. The exact location can vary slightly depending on whether you're using the mobile app or desktop version, but it's typically found under account settings or profile management. If you cannot locate the verification option, ensure you're using a business account rather than a personal account, as personal accounts have different verification pathways.

2. Select Verification Type

When prompted, choose the enterprise/brand verification option (企业认证). This selection determines which documentation requirements you'll face and which review team will evaluate your application. Selecting the wrong type will result in automatic rejection, so verify you're choosing the business category if you're applying on behalf of a company or brand.

3. Complete the Application Form

The application form requires detailed information about your business. You'll need to provide your official company name (in both Chinese and English if applicable), business registration number, industry category, and contact information for the person responsible for the account. Be extremely careful with accuracy here, as any discrepancies between the information you provide and your supporting documents will trigger rejection. Fill out all required fields completely and ensure Chinese translations are accurate and professional.

4. Upload Required Documentation

This step involves submitting digital copies of all required documents (detailed in the next section). Xiaohongshu typically requires clear, legible scans or photos of official documents. Files should be in accepted formats (usually JPG, PNG, or PDF) and meet size requirements. Poor quality images that reviewers cannot read clearly will delay or derail your application. If documents are in languages other than Chinese, you may need to provide certified translations.

5. Submit and Wait for Review

After completing all fields and uploading documents, carefully review your entire application before final submission. Once submitted, the review process typically takes 3-7 business days, though it can extend longer during high-volume periods or if additional verification is needed. You'll receive notification through your Xiaohongshu account (and potentially via registered email or phone) regarding the outcome. During the review period, avoid making significant changes to your account profile, as this may complicate the verification process.

6. Respond to Additional Requests

In some cases, Xiaohongshu's verification team may request additional information or clarification. Monitor your account notifications and registered contact methods closely during the review period. Prompt responses to any requests significantly improve your approval chances, while delayed responses may result in automatic application closure.

Required Documents and Information

Gathering the correct documentation before starting your application prevents delays and reduces rejection risk. The specific documents required may vary slightly based on your business type and location, but the following represents the standard requirements for international brand verification.

Business License or Registration Certificate serves as your primary proof of legal business existence. For companies registered outside China, this is typically your official business registration document from your home jurisdiction (Certificate of Incorporation, Business License, etc.). The document must be current, clearly show your official business name, and display registration numbers. If your business operates in China, provide your Chinese business license (营业执照). Documents older than one year may require supplementary current proof of business operation.

Trademark Registration Certificate demonstrates your legal right to use and represent the brand name. Ideally, this should be a trademark registered with China's National Intellectual Property Administration (CNIPA), as this streamlines verification. However, trademarks registered in other jurisdictions (USPTO for US brands, EUIPO for European brands, etc.) are generally accepted. The trademark should match or closely correspond to the brand name you're using on Xiaohongshu. If you're an authorized distributor, you'll need formal authorization letters from the trademark owner instead.

Identity Documentation for Legal Representative requires the passport or national ID of your company's legal representative or the person authorized to manage the Xiaohongshu account. This document proves the individual submitting the application has authority to represent the company. For international brands, a passport copy is typically most appropriate.

Authorization Letter (if applicable) becomes necessary when the person managing the Xiaohongshu account is not the company's legal representative, or when you're applying as an authorized distributor. This document should be on official company letterhead, clearly state what authority is being granted, include the authorized person's details, and bear official company stamps or signatures.

Additional Industry-Specific Documents may be required depending on your business sector. Brands in regulated industries like cosmetics, healthcare, food and beverage, or financial services often need supplementary licenses or certifications. For example, cosmetics brands may need to provide import licenses or product registration certificates for selling in China.

All documents should be clear, complete, and current. If documents are not in Chinese, professional translation is strongly recommended, and in some cases required. Notarized translations carry more weight in the verification process.

Common Verification Challenges and Solutions

Even well-prepared applications sometimes face obstacles. Understanding common challenges helps you avoid them or address them quickly if they arise.

Documentation Discrepancies represent one of the most frequent rejection reasons. This occurs when the business name on your Xiaohongshu account doesn't exactly match the name on your business license or trademark certificate. Even small variations in spelling, spacing, or use of abbreviations can trigger rejection. Solution: Before applying, ensure your Xiaohongshu account name precisely matches your official documentation. If your brand commonly uses a shortened name or English name that differs from your legal business name, prepare an explanation or supplementary documentation showing the connection.

Trademark Issues frequently challenge international brands, particularly when Chinese trademark registration is pending or when applying with foreign trademarks. Solution: If your Chinese trademark is in process but not yet approved, consider waiting until registration completes before applying for verification. If you must proceed with a foreign trademark, ensure you provide clear documentation and consider including a cover letter explaining your trademark status. Alternatively, if you work with authorized Chinese distributors or have a local business entity with appropriate trademark licenses, leverage those relationships.

Language Barriers can complicate the application process, especially when filling out forms or communicating with the verification team. Mistranslations or poorly translated documents raise concerns about application legitimacy. Solution: Work with professional translators familiar with business documentation and Xiaohongshu's platform. If you're using expert Xiaohongshu marketing services, many agencies offer verification assistance as part of their service packages, handling language requirements and platform navigation.

Insufficient Account History sometimes leads to rejection, particularly for brand-new accounts with minimal content or engagement. While Xiaohongshu doesn't publish specific thresholds, accounts with very limited activity may be viewed as not established enough for verification. Solution: Build your account organically before applying. Post quality content regularly for at least 1-2 months, engage authentically with users, and demonstrate that you're genuinely committed to the platform rather than just seeking a badge.

Content Policy Violations will absolutely derail verification attempts. If your account has posted prohibited content, engaged in manipulative practices, or violated community guidelines, verification will be denied. Solution: Review Xiaohongshu's content policies thoroughly before applying. Audit your existing posts to ensure full compliance. If you've had violations in the past, address them and allow time for your account to demonstrate consistent policy compliance before applying.

Tips to Increase Your Verification Success Rate

Beyond meeting basic requirements, certain strategies can significantly improve your verification approval odds and potentially accelerate the process.

Build a professional brand presence before applying. Your account should look and feel like an official brand channel, with professional profile images, complete bio information, and consistent branding across all elements. Accounts that appear unfinished or unprofessional raise doubts about legitimacy. Invest time in creating a polished presence that clearly represents your brand identity.

Establish consistent content quality by posting regularly before your application. Aim for at least 10-15 high-quality posts that showcase your products, tell your brand story, and provide value to users. Content should align with your brand identity and demonstrate why users should follow your account. This proves you're serious about Xiaohongshu as a marketing channel rather than simply seeking verification status.

Ensure complete documentation by gathering all required materials before starting the application. Create a checklist of required documents, verify each item is current and legible, and confirm all names and details are consistent across documents. Having everything ready prevents delays from missing information requests.

Consider working with local expertise if you're unfamiliar with Chinese business practices or Xiaohongshu's specific requirements. Agencies specializing in Xiaohongshu marketing understand the verification nuances and can guide you through the process efficiently. AllXHS offers comprehensive support for brands navigating Xiaohongshu, including verification assistance tailored to industry-specific requirements across beauty, fashion, F&B, and other verticals.

Leverage existing Chinese business presence if you have one. Brands with established Chinese subsidiaries, trademark registrations in China, or official distribution partnerships tend to have smoother verification processes. If you've already invested in Chinese market entry infrastructure, ensure your application highlights these elements.

Be patient and persistent if your first application gets rejected. Carefully review the rejection reason, address the specific issues raised, and wait an appropriate period (typically 30 days) before reapplying. Many successful verified accounts required multiple attempts, so don't be discouraged by initial setbacks.

Monitor platform updates as Xiaohongshu periodically adjusts its verification policies and requirements. Staying informed about changes ensures your application reflects current standards. The free Xiaohongshu resources at AllXHS include regular updates on platform policy changes and best practices.

What to Do After Getting Verified

Securing your blue badge is an important milestone, but it's just the beginning of leveraging verification for business growth on Xiaohongshu.

Maintain verification status by continuing to comply with platform policies. Verified status isn't permanent if you violate guidelines. Serious or repeated policy violations can result in badge removal and account penalties. Stay informed about content policies and ensure everyone managing your account understands compliance requirements.

Optimize your verified profile by updating your bio and profile information to capitalize on your new credibility. Many brands add information about their verification status, highlight unique value propositions, and include clear calls-to-action now that users can trust the account's authenticity. Your verified status makes users more likely to click through to your website or make purchases, so ensure your profile guides them effectively.

Leverage verification in content strategy by producing content that takes advantage of your enhanced credibility. Verified accounts can more confidently make brand claims, share product launches, and encourage purchases. Consider creating announcement content celebrating your verification to engage existing followers and attract new ones.

Explore advanced platform features now available to verified accounts. Investigate Xiaohongshu's business tools, analytics capabilities, and commerce features. Many brands find that verification unlocks promotional options and partnership opportunities that weren't previously accessible.

Build on your credibility by engaging more actively with your audience. Verified status makes users more likely to trust your responses to comments and questions. Use this increased trust to build community, provide customer service, and strengthen relationships with your Xiaohongshu audience.

Integrate verification into broader strategy by ensuring your Xiaohongshu presence connects with your overall Chinese market approach. Verification positions you for success, but maximizing that success requires coordinated efforts across content creation, influencer partnerships, paid advertising, and commerce optimization.

For brands looking to maximize their verified Xiaohongshu presence, comprehensive strategies that address content, commerce, and community building deliver the best results. Whether you're just getting started or looking to scale your existing presence, understanding platform-specific best practices and cultural nuances makes the difference between basic visibility and genuine market success.

Xiaohongshu verification represents more than just a blue badge next to your brand name. It's a critical trust signal that can significantly impact your ability to connect with Chinese consumers, protect your brand from impersonation, and access the platform's full suite of business tools. While the verification process requires careful preparation and attention to detail, the benefits for international brands serious about the Chinese market make it well worth the effort.

By understanding the different verification types, meeting eligibility requirements, preparing thorough documentation, and following the application process carefully, you can significantly increase your approval chances. Remember that verification isn't the end goal but rather a foundation for building meaningful engagement with Xiaohongshu's 300+ million active users.

Whether you're a beauty brand looking to reach Chinese consumers interested in international skincare, a fashion retailer showcasing the latest trends, or an F&B company introducing new products to the market, your verified Xiaohongshu presence establishes the credibility necessary for success in China's competitive social commerce landscape.

Ready to Establish Your Verified Xiaohongshu Presence?

Navigating Xiaohongshu verification and building a successful brand presence on China's leading social commerce platform requires expertise, strategy, and cultural understanding. AllXHS provides international brands with the resources, tools, and guidance needed to succeed on Xiaohongshu.

Whether you need help with the verification process, want to develop a comprehensive Xiaohongshu marketing strategy, or are looking for industry-specific insights for your vertical, our team of experts is ready to help.

[Contact us today](https://www.allxhs.com/contact) to discuss how we can help your brand get verified and thrive on Xiaohongshu.