XHS Analytics Tools: 10 Platforms for Tracking Your Xiaohongshu Data
Date Published
Table Of Contents
1. Why Xiaohongshu Analytics Actually Matter
2. The Two Types of XHS Analytics Tools You Need to Know
3. Native XHS Analytics Tools (Built Into the Platform)
• 1. XHS Creator Center (创作者中心)
• 2. XHS Business Center (专业号后台)
• 4. Dandelion / Pugongying (蒲公英)
1. Third-Party XHS Analytics Platforms
• 5. XinHong Data / Newrank (新红数据)
1. How to Choose the Right XHS Analytics Tool for Your Brand
2. A Note for International Brands: The Access Problem
You've set up your Xiaohongshu account, posted your first few notes, and started getting engagement — but now comes the harder question: what does the data actually mean, and where do you find it?
For international brands new to XHS (Xiaohongshu, also known as RedNote or Little Red Book), analytics can feel like a black box. The platform's data ecosystem is largely Chinese-language, split between native tools and a growing market of third-party platforms, and the metrics that matter most on XHS don't always map neatly onto what you're used to from Instagram or TikTok.
The good news: the tools exist, they're powerful, and once you know what each one does, building a proper XHS tracking setup becomes much more straightforward. In this guide, we break down 10 XHS analytics platforms — including both native tools built directly into Xiaohongshu and third-party data services — so you know exactly what to use, when to use it, and what each tool is best suited for.
Why Xiaohongshu Analytics Actually Matter {#why-analytics-matter}
Before diving into the tools themselves, it's worth understanding what's actually at stake. Xiaohongshu is not just a social platform — it's China's primary product discovery engine. With over 300 million monthly active users generating 600 million daily searches, the data flowing through the platform represents some of the most commercially valuable consumer intent signals available anywhere in China.
For brands, this means XHS analytics aren't just a 'nice to have' for measuring vanity metrics. They're your window into how consumers are finding your content, what topics and keywords are driving organic reach, how your KOL campaigns are actually performing, and where drop-offs are happening in your conversion funnel. Traditional analytics frameworks from Western platforms often fall short when applied to XHS because the platform blends social media engagement with e-commerce functionality in ways that don't have direct equivalents elsewhere. Getting the right data from the right tools is the foundation of any successful XHS strategy.
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The Two Types of XHS Analytics Tools You Need to Know {#two-types}
XHS analytics tools fall into two broad categories, and most brands will eventually need a combination of both:
• Native platform tools — built directly into Xiaohongshu by the platform itself. These are your starting point. They're free or included with verified accounts, offer first-party data, and are the most reliable source for account-level metrics like views, engagement rates, and follower demographics.
• Third-party analytics platforms — independent tools built specifically to analyze XHS data at scale. They offer deeper competitive intelligence, influencer analysis, keyword tracking, trend monitoring, and cross-account benchmarking that native tools simply can't provide.
For international brands, there's an added layer of complexity: many of these tools are Chinese-language by default, some require a Chinese business entity or payment method to subscribe, and access restrictions vary. We'll flag where those barriers exist as we go through each tool.
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Native XHS Analytics Tools (Built Into the Platform) {#native-tools}
1. XHS Creator Center (创作者中心) {#creator-center}
Best for: Individual creators and brand accounts getting started with performance tracking
Cost: Free
The Creator Center is Xiaohongshu's official built-in analytics hub, accessible directly within the app. It provides core performance metrics including engagement rates, follower growth over time, note-level reach data, and audience demographics. For any brand or creator operating on XHS, this is the baseline tool you'll use daily.
What makes the Creator Center particularly useful beyond basic metrics is its account health monitoring feature. It includes a scanning function that can flag abnormal activity on your account — helpful for identifying whether your content has been deprioritized or if you're experiencing a shadowban situation. The Creator Center also features content inspiration modules and educational video guides, which are useful for teams newer to the platform.
The limitation is depth. The Creator Center gives you a solid picture of your own account's performance but offers no competitive data, no keyword trend tracking, and no cross-account benchmarking. Think of it as your personal dashboard — essential, but not the whole picture.
Key metrics tracked:
• Note views, likes, comments, saves, and shares
• Follower growth and demographic breakdown
• Content reach and exposure data
• Account health status
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2. XHS Business Center (专业号后台) {#business-center}
Best for: Verified brand accounts tracking content and audience performance
Cost: Included with Blue V verification (approx. 600 RMB/year for the verification itself)
The Business Center is the analytics backend available to professional and enterprise accounts on Xiaohongshu. It offers a more advanced version of the Creator Center's data, with expanded audience insights including geographic distribution, interest categories, age, and gender breakdown of both followers and content viewers.
For brands running a content calendar, the Business Center's content performance analysis is particularly valuable — it surfaces which posts generated the most engagement, how traffic was distributed across different note formats (image vs. video), and how your overall account metrics trend over time. Xiaohongshu's Business Center also provides access to top-performing content analysis, helping you identify patterns in what resonates with your specific audience.
Verified business accounts (Blue V accounts) gain access to this expanded analytics layer, along with other commercial features like Aurora advertising and priority comment visibility. For international brands without a Chinese entity, Xiaohongshu's 'Golden Key' cross-border program allows overseas brands to complete verification using overseas business licenses.
Key metrics tracked:
• Audience demographics (age, gender, location, interests)
• Content performance by format
• Follower acquisition sources
• Top-performing notes analysis
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3. Aurora / Juguang (聚光平台) {#aurora}
Best for: Brands running paid campaigns on XHS who need performance analytics for ads
Cost: Pay-per-campaign (no flat subscription; ad spend required)
Aurora (also referred to internally as Juguang, 聚光) is Xiaohongshu's self-serve advertising platform, and its analytics suite is one of the most powerful tools available for tracking paid campaign performance on the platform. Beyond being an ad-buying tool, Aurora provides comprehensive reporting across the full performance funnel — from impressions and reach all the way through to clicks, conversions, and engagement rates.
What makes Aurora analytically significant is its audience targeting data. The platform leverages Xiaohongshu's first-party user data to deliver highly personalized ad experiences, and the reporting reflects how different audience segments are responding to your campaigns. You can run A/B tests across ad creatives, adjust targeting parameters based on real-time performance data, and track cost-per-click and cost-per-impression metrics. For overseas brands, Aurora also enables targeting by specific geographic regions, which is critical for international campaigns.
Aurora's analytics are particularly useful when combined with organic content data from the Business Center, giving you a complete picture of both paid and earned performance on the platform.
Key metrics tracked:
• Impressions, reach, and frequency
• Click-through rates and engagement rates
• Conversion tracking
• Audience segment performance
• Ad creative performance comparison
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4. Dandelion / Pugongying (蒲公英) {#dandelion}
Best for: Brands managing KOL and KOC influencer campaigns
Cost: 10% commission on total collaboration cost (charged to both brand and creator)
Dandelion is Xiaohongshu's official influencer collaboration platform, and while it's primarily known as a marketplace for connecting brands with creators, it also functions as a campaign analytics tool. Throughout an influencer campaign, Dandelion provides real-time performance tracking — including engagement metrics, content exposure data, and campaign progress toward your stated goals.
The platform hosts over 200,000 verified creators across 30+ categories, and each creator profile comes with detailed engagement data including historical performance, audience demographics, and — for livestream collaborators — specific data like livestream conversion rates. This data is invaluable when making influencer selection decisions, as it moves you beyond follower count toward metrics that actually predict commercial outcomes.
It's important to note that Xiaohongshu requires all official brand-creator collaborations to be conducted through Dandelion. Off-platform arrangements can result in penalties for both parties. Access is restricted to brands with verified professional accounts on XHS.
Key metrics tracked:
• Creator engagement rates and historical performance
• Campaign reach and content exposure
• Livestream conversion data
• Real-time campaign progress
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Third-Party XHS Analytics Platforms {#third-party-tools}
5. XinHong Data / Newrank (新红数据) {#xinhong}
Best for: Brands wanting deep XHS-specific insights and trend tracking
Cost: Subscription plans starting from approximately 799 RMB/month
XinHong Data, developed by Newrank China, is one of the most widely used third-party analytics tools purpose-built for Xiaohongshu. Notably, it holds the distinction of being officially verified as a platform partner by XHS itself, lending it a level of credibility that most third-party tools don't have. It provides multi-dimensional data including influencer rankings, popular notes analysis, brand marketing performance data, and SEO traffic analysis — all specific to the XHS ecosystem.
For brands managing their content strategy, XinHong's real-time trend tracking is particularly valuable. It surfaces trending keywords and search terms on XHS, audience behavior shifts within specific industries, and performance metrics for individual accounts. Its 'Search' function lets you pull performance data on any XHS account, which makes competitive benchmarking straightforward. XinHong also generates in-depth analysis reports with strategic recommendations, which is useful for teams that want analytical insights delivered in a structured format rather than raw data.
Key features:
• Real-time trending keyword and search term tracking
• Influencer rankings and profile analytics
• Competitor account performance analysis
• Industry trend monitoring across 20+ verticals
• In-depth analysis and recommendation reports
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6. Qiangua (千瓜数据) {#qiangua}
Best for: Competitive intelligence, influencer research, and market trend analysis
Cost: Paid plans; some features accessible from approximately $250 USD/month
Qiangua is one of the most established third-party analytics platforms for Xiaohongshu, with a strong reputation for competitive intelligence. Its core strengths sit across three functional areas: market insight, marketing management, and content creation analytics. The platform helps brands gauge traffic trends within the XHS community, track competitor advertising campaigns, and conduct multi-dimensional influencer analysis.
Since its establishment in 2020, Qiangua has expanded significantly. By 2025, it launched extended services including industry research reports and public opinion monitoring. Its content analytics module provides viral content pattern analysis, topic heat prediction, and a creative materials library — useful for teams looking to inform their content strategy with data rather than guesswork. Qiangua's AI-generated copywriting assistance module was also updated in 2025, adapting specifically to XHS algorithmic characteristics.
One practical consideration for international brands: Qiangua has implemented stricter account sharing controls, so team access needs to be managed carefully within the platform's guidelines.
Key features:
• Competitor ad campaign tracking
• Influencer persona analysis and cost benchmarking
• Viral content pattern analysis and trend prediction
• Industry research reports
• Public opinion and brand mention monitoring
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7. Lingxi (灵犀) {#lingxi}
Best for: Merchants and brands needing consumer behavior insights and ad performance data
Cost: Available through Xiaohongshu's merchant ecosystem (pricing varies by access level)
Lingxi is Xiaohongshu's own merchant-focused data intelligence tool, positioned as an advanced analytics layer for businesses running commerce operations on the platform. It provides insights into consumer behavior, ad performance attribution, and the full journey from user engagement to final purchase — making it particularly relevant for brands actively selling through XHS's e-commerce features.
What distinguishes Lingxi from the standard Business Center analytics is its commerce-focused attribution modeling. Brands can understand not just how many people saw a note, but how that content actually influenced downstream purchasing behavior. For brands investing in both organic content and paid advertising on XHS, Lingxi helps bridge the gap between content metrics and sales data, enabling more accurate ROI calculations.
Key features:
• Consumer behavior and purchase path analysis
• Ad performance attribution
• Engagement-to-conversion tracking
• Commerce-specific ROI measurement
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8. Feigua Data (飞瓜数据) {#feigua}
Best for: Brands tracking livestream performance and short-video analytics across Chinese platforms
Cost: Subscription-based; pricing varies by plan
Feigua Data is a multi-platform analytics tool that covers several major Chinese social commerce platforms including Xiaohongshu, Douyin (TikTok's Chinese counterpart), and Kuaishou. For brands with a presence across multiple Chinese platforms, Feigua offers the advantage of consolidated analytics, allowing cross-platform performance comparison without switching between separate tools.
On the XHS side, Feigua is particularly strong for livestream analytics and short-video content tracking — two content formats that are growing rapidly on the platform. It provides influencer analytics, trending content identification, and sales data for e-commerce-enabled content. Feigua's strength is its breadth: if your brand is managing a multi-channel China strategy, it reduces the tool fragmentation that comes with using separate platforms for each channel.
Key features:
• Cross-platform analytics (XHS, Douyin, Kuaishou)
• Livestream performance data
• Influencer analytics and sales tracking
• Trending content identification
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9. Chanmama (蝉妈妈) {#chanmama}
Best for: E-commerce brands tracking product performance and sales data on XHS
Cost: Subscription-based
Chanmama is another multi-platform analytics tool with strong e-commerce tracking capabilities. It's widely used by brands and agencies managing commercial operations on Chinese social commerce platforms, with features that go beyond engagement metrics to include product-level sales data, category trend analysis, and store performance monitoring.
For XHS specifically, Chanmama is useful for brands that have active storefronts on the platform and want to track how content and campaigns are translating into actual product sales. Its category trend analysis is also valuable for brands in research mode — if you're trying to understand what's performing commercially in your vertical on XHS before committing to a content strategy, Chanmama's product and sales trend data offers a useful starting point.
Key features:
• Product sales performance tracking
• Store and category trend analysis
• E-commerce conversion data
• Competitor product benchmarking
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10. SosoShu {#sososhu}
Best for: Content optimization, keyword research, and XHS SEO
Cost: Freemium model available
SosoShu is an AI-powered content optimization tool designed specifically for Xiaohongshu. Unlike the data-heavy analytics platforms above, SosoShu focuses on the content creation and keyword optimization side of XHS performance — helping brands and creators identify trending keywords, optimize captions and descriptions for XHS's internal search engine, and surface content gaps in their strategy.
Given that Xiaohongshu functions as a search engine as much as a social feed, keyword optimization is a meaningful driver of organic reach. SosoShu's AI analyzes trending keywords and hashtag performance, helping content teams make smarter decisions about what topics and terms to include in their notes. For international brands struggling with Chinese-language keyword research, tools like SosoShu — or working with a specialist who can interpret XHS search data — can make a material difference to organic visibility.
Key features:
• Trending keyword and hashtag identification
• Content optimization suggestions
• XHS SEO analysis
• AI-assisted content strategy
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How to Choose the Right XHS Analytics Tool for Your Brand {#how-to-choose}
With 10 tools on the table, the practical question is: which ones do you actually need? The answer depends on where you are in your XHS journey and what you're trying to measure.
If you're just getting started, the Creator Center and Business Center are your foundation — free, reliable, and sufficient for understanding your account's performance at a basic level. Once you start running influencer campaigns, Dandelion becomes essential. It's not optional for official collaborations, and its campaign analytics are genuinely useful.
For brands ready to invest in deeper intelligence, a XinHong or Qiangua subscription adds the competitive and trend data that native tools can't provide. If paid advertising is part of your XHS strategy, Aurora's analytics suite is built in and should be fully utilized. And for brands running active e-commerce storefronts, Lingxi, Feigua, or Chanmama offer the commerce-specific attribution data that general analytics platforms lack.
A practical starting stack for most international brands looks like this:
• Native: Creator/Business Center + Aurora (if running ads) + Dandelion (for influencer campaigns)
• Third-party: XinHong or Qiangua for competitive intel and trend tracking
• Optional add-ons: Feigua or Chanmama for e-commerce brands; SosoShu for content SEO
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A Note for International Brands: The Access Problem {#international-brands}
One thing most English-language guides understate: accessing and paying for many of these tools as an international brand is genuinely complicated. Third-party platforms like XinHong and Qiangua are predominantly Chinese-language, their subscription and payment processes typically require a Chinese payment method (WeChat Pay or Alipay), and customer support is rarely available in English.
Native tools like Aurora and Dandelion also have verification requirements. Aurora requires a verified business account, and while Xiaohongshu's cross-border 'Golden Key' program has made this more accessible for overseas brands, navigating the setup process without a Chinese-speaking team remains a significant friction point for most Western marketers.
This is the practical reality of marketing on XHS as an international brand: the tools are there, the data is rich, but the infrastructure for accessing it is built for Chinese operators. Working with an experienced partner who understands both the platform and the tools can dramatically cut the learning curve — and, critically, ensure you're interpreting the data correctly within the context of XHS's unique content and commerce ecosystem.
At AllXHS, our industry-specific Xiaohongshu marketing resources and free resource library are specifically designed to help international brands bridge exactly this gap — giving you the strategic context to put your analytics data to work, not just collect it.
Final Thoughts {#final-thoughts}
XHS analytics is one of the areas where international brands most commonly underinvest — either relying solely on the free native tools (and missing the deeper competitive and trend data available through third-party platforms) or subscribing to expensive tools without the context to interpret what the data is telling them.
The 10 platforms covered in this guide represent the full spectrum of what's available: from Xiaohongshu's own native dashboards to specialized third-party intelligence tools that power data-driven agencies and in-house teams operating at scale. Building the right stack for your brand starts with understanding your current XHS maturity — and being realistic about what your team can actually act on.
Track smart, not just broadly. The brands succeeding on Xiaohongshu aren't necessarily using more tools — they're using the right ones, and using them consistently.
If you're looking for expert guidance on building your XHS analytics and marketing strategy from the ground up, explore AllXHS's full library of Xiaohongshu resources or dive into our industry-specific marketing strategies built for your vertical.
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