AllXHS - Email Welcome Sequence

Email Welcome Sequence

3-email nurture series to engage new subscribers, deliver value, and guide them to consultation bookings.

Overview

Sequence Type: 3-Email Welcome Series

Trigger: Newsletter signup or resource download

Duration: 7 days (Day 0, Day 3, Day 7)

Goal: Engage new subscribers, provide value, guide to consultation

Email Sequence Structure

Email 1 (Day 0): Welcome + Immediate Value
Email 2 (Day 3): Educational Content + Resources
Email 3 (Day 7): Social Proof + CTA for Consultation

EMAIL 1 - Welcome Email

Send Timing: Immediately (within 5 minutes of signup)

Goal: Confirm subscription, set expectations, deliver instant value

Open Rate Target: 60-70% (welcome emails have highest open rates)

Subject: Welcome to AllXHS! Here's your Xiaohongshu starter kit

Hi {{FirstName}},

Welcome to the AllXHS community!

You just joined 5,000+ international brands who are winning on Xiaohongshu (Little Red Book) — China's most influential social commerce platform with 300M+ monthly users.

I'm thrilled to have you here. My name is [Your Name], and I'll be your guide to mastering Xiaohongshu marketing.

Your Free Starter Kit is Ready

Inside your kit (Worth $497):

90-Day Xiaohongshu Roadmap — Step-by-step plan for your first 3 months
Content Calendar Template — Pre-filled with proven content ideas
KOL Evaluation Checklist — 15-point vetting framework to avoid fake influencers
Compliance Guide — Avoid costly mistakes and platform penalties
ROI Calculator — Calculate expected returns before investing

Download Your Free Starter Kit →

What to Expect from Me

Every Tuesday, I'll send you:

Latest XHS trends (algorithm updates, viral content patterns)
Actionable strategies you can implement this week
Real campaign data from our 378+ industry reports
Exclusive templates not available on the website

Quick Win for This Week:

If you haven't created your Xiaohongshu business account yet, follow this guide to set it up in under 30 minutes. It's the foundation for everything else.

Have questions? Just hit reply — I read every email and respond personally.

To your success,
[Your Name]
Founder, AllXHS

EMAIL 2 - Education Email

Send Timing: 3 days after signup

Goal: Provide deep value, position as expert, introduce advanced resources

Open Rate Target: 35-45%

Subject: 3 brands crushing it on Xiaohongshu (steal their tactics)

Hi {{FirstName}},

Since joining AllXHS 3 days ago, I hope you've had a chance to explore your starter kit!

Today, I want to share something special: 3 case studies of brands that went from zero to 100K+ followers on Xiaohongshu in under 6 months.

Case Study #1: Beauty Brand ($2.8M in Sales)

Industry: Skincare (international brand entering China)
Timeline: 4 months
Investment: $35,000
Results: 85K followers, 12% avg engagement, $2.8M in attributed sales

Their Secret: They focused on before/after transformations (highest-converting content format at 18% conversion rate). Instead of product features, they showed real user journeys over 30/60/90 days.

Tactic You Can Steal: Create a "30-Day Challenge" series showing progressive results. Xiaohongshu's algorithm LOVES consistency + transformation content.

Case Study #2: F&B Brand (3.2x ROI)

Industry: Healthy snacks
Timeline: 5 months
Investment: $22,000
Results: 62K followers, 15% engagement, 320% ROI

Their Secret: They partnered with 50 micro-KOLs (10K-50K followers) instead of 5 macro-KOLs. Cost was the same, but micro-KOLs delivered 3.5x higher engagement and felt more authentic.

Case Study #3: Fashion Brand (500K Impressions/Post)

Industry: Sustainable fashion
Timeline: 6 months
Investment: $45,000
Results: 125K followers, avg 500K impressions per post

Their Secret: They reverse-engineered Xiaohongshu's algorithm and discovered the "Golden 30 Minutes" — posts that get high engagement in the first 30 minutes get massive organic reach boost.

Download Free Case Studies →

Your Action Item This Week:

Choose ONE tactic from the case studies above and implement it in your next 3 posts. Track the engagement difference and let me know how it goes (just hit reply!).

Talk soon,
[Your Name]

EMAIL 3 - Social Proof + CTA Email

Send Timing: 7 days after signup

Goal: Build trust with social proof, create urgency, drive consultation bookings

Open Rate Target: 30-40%

Conversion Target: 5-10% book consultation

Subject: The #1 mistake I see brands make on Xiaohongshu

Hi {{FirstName}},

It's been a week since you joined AllXHS, and I wanted to check in.

Have you started implementing any of the strategies we've shared? I'd love to hear about your progress (just hit reply).

Today, I need to warn you about something critical...

The Costly Mistake 80% of Brands Make

After analyzing 378+ brand campaigns on Xiaohongshu, I've identified the #1 reason most international brands fail on the platform:

They treat Xiaohongshu like Instagram.

Here's what that looks like:

Reposting Instagram content with Chinese captions
Focusing on follower count instead of engagement rate
Using English hashtags or direct translations
Ignoring compliance requirements (leading to account restrictions)
Not understanding the Chinese consumer mindset

The result? Wasted budget, zero traction, and frustration.

What Success Looks Like

Here's what our clients typically achieve in their first 90 days:

Average Results (90-Day Benchmark):

15,000-25,000 followers (from zero)
10-15% engagement rate (vs 1-3% on Instagram)
8-12 qualified leads per week
3:1 to 8:1 ROAS (return on ad spend)
45% increase in brand awareness in China market

Here's What We Can Do for You

I want to invite you to a free 30-minute Xiaohongshu Strategy Session with our team.

In this session, we'll:

Audit your current approach (or help you start from scratch)
Identify the biggest opportunities for your brand and industry
Create a custom 90-day roadmap with specific tactics and budget
Answer all your questions about Xiaohongshu marketing
Show you exactly how we've helped brands like yours succeed

Book Your Free Strategy Session →

Limited Availability: We only have 15 strategy session slots available this month (first-come, first-served). If you're serious about Xiaohongshu, grab your spot now.

To your success on Xiaohongshu,
[Your Name]
Founder, AllXHS

Implementation Checklist

1. Email Service Provider (ESP) Setup

Recommended Options:

Mailchimp — Easiest for beginners, generous free tier
SendGrid — Developer-friendly, great deliverability
ConvertKit — Best for content creators, simple automation
ActiveCampaign — Most powerful automation, higher learning curve

2. Create Email Automation

Create new automation in your ESP
Set trigger: "Subscribes to list" or "Tag added"
Add 3 emails with delays (0 days, 3 days, 7 days)
Personalize with merge tags ({{FirstName}}, etc.)
Test the sequence with yourself

3. Success Metrics to Track

Metric	Benchmark	Goal
Email 1 Open Rate	50-60%	>65%
Email 2 Open Rate	30-40%	>40%
Email 3 Open Rate	25-35%	>35%
Click-Through Rate	3-5%	>7%
Consultation Booking Rate	2-5%	>8%
Unsubscribe Rate	<2%	<1%

4. A/B Testing Ideas

After initial launch, test these variables:

Subject lines (emoji vs no emoji, question vs statement)
Send timing (morning vs evening, weekday vs weekend)
CTA button text ("Download Now" vs "Get Free Access")
Email length (short vs detailed)
Personalization level (first name vs first name + company)

Ready to Implement Your Email Sequence?

Use these proven email templates to nurture your subscribers and convert them into high-value clients.

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